Copy Writing

Words, Words, and More…Words

Perhaps your website needs updating or reworking or editing or tweaking or whatever phrase is being tossed around the office.  No problem.  Keywords carefully integrated to maximize SEO?  You bet.

Maybe you’re starting from scratch or re-branding or need an entirely new voice on your website.  You got it.

Our website copy services can include research or we can take your research and sift out the nuggets that make for excellent website design and marketing copy.

…has been a pleasure to work with…very knowledgeable…offers opinions and advice to better clients…dedicated to helping clients succeed.”  Paige W., Owner

You Won’t Need to Train Us About Your Business

Since we’re experts in insurance restoration, we know all the language you speak and what you’re referral sources want to hear.

You can even write a rough initial draft and we’ll apply some professional spit, polish, phrasing, and editing to make it shine and get your customers to say ‘yes’.

How we approach the project is your call.  We’re happy to give you some professional recommendations after we chat.

What’s The Process?

Planning & Interviewing Planning

Not a single word is written until we chat, plan out your strategy and goals, and agree on many things.  What kinds of things?  The voice of your website (and overall marketing strategy).  Who we’re marketing to.  What you want to come of the reading of the site.  And so on.  In short, we plan before we write.

Planning & Interviewing Outlining

For website copy, we work from a solid outline.  Every website has a specific purpose.  Together, we’ll map out the entire strategy–from the voice to the flow to the action you’d like the reader to take.  We’ll agree on a complete outline and you’ll be as involved in the writing process as you choose.

Planning & Interviewing Writing

This is where we roll up our sleeves, put on a pot (or three) of dark coffee, and begin our magic (also known as hard work).  Then, we write.  And we write.  And we…you get the idea.  Occasionally, we’ll reach out for clarification, thoughts, etc., but for the most part this stage is where we crawl in to our little writing hole and disappear for a period of time.

Planning & Interviewing Revising and Editing

Eventually, we emerge from the cave and present the finished product–your website copy.  But that’s not where the process stops.  You may have some suggestions/ideas/revisions and we’re happy to make those.  After all, this is your website.  Most writings need an edit.  Together, we’ll finalize the copy before you put it into the cyber-universe.