Let’s face it–no single creative piece ever made a sale.
That doesn’t mean marketing materials are unimportant, however. Far from it. Your paper goods are the reminder of your quality and your values.
They’re called leave behinds for a reason.
Your marketing materials leave behind a visual image. They leave behind your attention to detail (or lack of). Paper goods leave behind an impression of who you really are.
Are your marketing materials modern? Meaning, do they look straight out of the 1980’s with too much wording, old photographs, typos, and general disarray?
Or, do your marketing materials shout out that you are detail-oriented. That your company cares about image and quality?
Do your materials make you look better…or worse…in the eyes of someone who has never done business with you?
“Restoration Advisory Group is our go-to company for all of our creative needs. They’ve handled a complex website redesign, direct mail and drip campaigns, and even some ghost writing for us. They’re always thorough, communicate well, and honors pricing every single time. In short, they’re true professionals.” Salij C., Marketing Manager
Brochures ⋅ Business Cards ⋅ Newsletters ⋅ Fliers ⋅ Direct Mail ⋅ Banners ⋅ Information Packets ⋅ Email Signatures
Nothing happens until we chat, plan out your strategy and goals, and agree on many things. What kinds of things? The goal of your project (and overall marketing strategy). Who we’re marketing to, specifically. What you want as the outcome of this project. In short, we plan before we create.
For all creative projects, we work from a solid outline. Every project has a specific purpose. Together, we’ll map out the entire strategy–from the voice to the flow to the action you’d like the end user to take. We’ll agree on a complete outline and you’ll be as involved in the creative process as you choose.
This is where we roll up our sleeves, put on a pot (or three) of dark coffee, and begin our magic (also known as hard work). Then, we brainstorm. And we debate. And we test ideas. And we…you get the idea. Occasionally, we’ll reach out for clarification, thoughts, etc., but for the most part this stage is where we crawl in to our little creative hole and disappear for a period of time.
Eventually, we emerge from the cave and present the finished product–your creative project. But that’s not where the process stops. You may have some suggestions/ideas/revisions and we’re happy to make those. After all, this is your project. Most projects need a few tweaks.